#6 Communication
Effective communication is essential for project success. Additionally, clear and consistent communication enhances project visibility, enabling better decision-making and risk management. Strong relationships with stakeholders, fostered through effective communication, lead to increased collaboration and support.
Information and dissemination essentials
- Use the EU emblem (co-funded version) and the logo of the Social Innovation+ initiative in all communication materials.
- Connect with Social Innovation+ initiative on social media: LinkedIn, Facebook, YouTube.
- Tag Social Innovation+ initiative in project-related posts on social media.
- Use hashtags #ESFplus #SocialInnovationPlus #EUfunds.
Usage of logos
Logos are essential tools in the communication of EU-funded projects. By prominently displaying the EU emblem, Call beneficiaries acknowledge the EU’s support and increase the visibility of EU initiatives. This visual branding strengthens the link between the project and the EU, emphasising its importance and impact. Additionally, logos help to create a unified and recognisable identity for EU-funded projects, promoting a sense of community and shared purpose among beneficiaries, stakeholders, and the general public. Download the EU emblem (co-funded version) HERE. Download the logo and mini brandbook of the Social Innovation+ initiative HERE.
The EU emblem and the ESF+ SI+ logo must be displayed with at least the same prominence and visibility as any other associated logos (e.g., those of beneficiaries or other sponsors).
Project videos
Video is a powerful communication format that can effectively convey information and engage audiences, as they condense complex information into easily digestible visual content, making it accessible to a wider audience. Videos also allow for a more personal and emotional connection with viewers, fostering a deeper understanding of project goals and outcomes. Additionally, videos can be shared easily across various platforms, maximising their reach and impact thus creating opportunities for greater visibility and engagement.
Aims of the project videos:
- Showcase how your project brings positive change to the lives of young vulnerable people and motivate their peers to participate in similar projects or seek other opportunities to improve their current situations.
- Present general project information: objectives (the main idea) of the project, its activities, results achieved.
Video content requirements
General requirements:
- The video must feature the journey of one or more project participant(s), highlighting their experience and impact.
- Include direct testimonials from project participants.
- Incorporate visual documentation (scenes or images) from various different stages of the project’s implementation.
Technical and accessibility requirements:
- The video must not exceed a maximum duration of two (2) minutes.
- All voiceovers must be accompanied by English subtitles.
- The video must include closed captions that contain all relevant on-screen text and dialogue, presented in English.
EU branding and visibility requirements:
- The video must prominently display the EU emblem (co-funded version) and the ESF+ SI+ logo.
- The EU emblem (co-funded version) and ESF+ SI+ logo must be displayed with at least the same prominence and visibility (size, placement, and duration) as any other associated logos (e.g., those of beneficiaries or sponsors).
- These elements are typically displayed on the title screen, at the end of the video, and, where appropriate, in a visible and legible format throughout the video.
Dissemination and use:
- The European Commission and the European Social Fund Agency are granted a royalty-free, non-exclusive, and irrevocable license to use the communication material (including the video) for their own communication and dissemination purposes.
- The final video file must be sent to communication@socialinnovationplus.eu for approval.
- Call beneficiaries are required to use this video as a key element in their communication strategy to reach target audiences and maximise the visibility and impact of the project’s results.
Mandatory digital platform content
- A concise summary outlining the project’s objectives, activities, and target audience.
- Complete contact details for the project coordinator.
- A comprehensive list of all participating organisations (beneficiaries).
- The EU emblem accompanied by the correct “Co-funded by the European Union” funding statement.
- The official logo of the ESF+ Social Innovation+ initiative.
- Regular updates and final listings of achieved project results (deliverables, outcomes, and impact).
Use of the disclaimer
The official disclaimer must be included on all communication materials, including the project website, project videos (to appear at the conclusion), and any articles or press releases that reference the ESF+ Social Innovation+ initiative.
The disclaimer text for reference:
“Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Social Fund Agency. Neither the European Union nor the Granting Authority can be held responsible for them.”
Major media impact
Organising press conferences, media briefings, and interviews with key project stakeholders can generate significant media attention. Collaborating with journalists and media outlets to produce high-quality news articles, features, and documentaries can further amplify the project’s visibility. Leveraging social media platforms to share engaging content, such as videos, infographics, and live updates, can attract a wider audience and spark online discussions. Additionally, organising public events, exhibitions, and workshops can create opportunities for direct interaction with the public, generating positive media coverage and building public support for the project. We encourage such activities from project implementers, but kindly ask to coordinate them with us in advance.